When a visitor comes to our website we collect information about the visitor's computer such as its IP address, operating system and browser software, click-stream information such as the address (URL) of the web site that directed you to our site, which pages and the order in which they were visited on our site for the purpose of assessing our site traffic and the effectiveness of the content. This data allows us to improve the quality of your visit by streamlining your ability to navigate the site and to develop featured programs and content that will be of interest to all our visitors.